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The promise

This page considers the promises made in bra marketing and suggests alternatives ...

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About promises

It wasn't until I first used the bra as a story canvas that I began to notice how bras are packaged with promises that are seductive, hypnotic, and often offensive. My strongest response is to the promise: 'loveable - women understand'. Do I have to wear this bra to be loveable? What is it that the manufacturer thinks I understand? This page is dedicated to the crazy promises used to market bras to women - and a response to each. You are invited to send in promises you find and you are also welcome to send in your own responses. 

Ultimate cleavage

Picture
What is ultimate cleavage? 
It wasn't a big bra
It wasn't particularly padded
Ultimate cleavage
Ultimate sport.


 

Wishing for cleavage

Picture
Funny thing is
I don't wish for any more than I have.



Loveable 

Picture
You can only see the pendulum as it swings
You can only hear my voice
You are confident
You are spirited
You are loveable
You understand 
You are getting sleepy
When you wake ...


You will want to buy this bra
And you will be happy. 

You will understand. 

Subtle shaping 

Picture
I really do think that we are being shaped
I think the message has been subtle
But once you notice
It looses its subtlety 
I find it hard to buy a bra
That includes an offensive
Or ridiculous message
On its tags.

Embracing imperfection 

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